MyPillow CEO Mike Lindell said he expects to lose $ 65 million in pillow revenue this year following boycotts by retailers over his claims that the 2020 election were rigged

These losses, Lindell told Insider in an interview Monday after being served with a libel suit from Dominion Voting Systems seeking $ 1.3 billion in damages, proves he is not pushing the claims for electoral fraud for money

“I lost 20 retailers and it cost me $ 65 million this year that I won’t be back, okay?” Lindell told Insider “Here’s your story Print it right Don’t try to twist that”

121-page lawsuit alleges the pillow mogul used election conspiracy theories to boost sales for his business, using conspiracy phrases as discount codes and placing expensive ads with like-minded media

“Lindell – a talented salesman and former professional card counter – sells the lie to this day because the lie sells pillows,” wrote Tom Clare, libel lawyer representing Dominion Voting Systems, in the lawsuit. / p>

Lindell has been a staunch supporter of former President Donald Trump for years A former crack addict and professional gamer, he credits his company’s success to his aggressive advertising strategy, which has pushed MyPillow’s revenue to over 300 million dollars in 2019

According to Dominion’s lawsuit, this advertising strategy involves associating his personal brand and that of his company in the right-wing media to sell juice

MyPillow has spent tens of millions of dollars advertising in pro-Trump media outlets like Fox News and Newsmax – both also targets of litigation for election lies After Donald Trump lost the election in November, Lindell falsely claimed Dominion rigged election MyPillow sponsored a “March for Trump” tour (which was actually a bus) where Lindell spoke at rallies claiming the election was stolen

Dominion alleges in lawsuit that conspiracy theories are a platform for Lindell to sell more pillows

“After hitting the jackpot with Donald Trump’s endorsement for MyPillow and after a million dollar bet on Fox News commercials brought in nice returns, Michael Lindell exploited another chance to boost sales: market MyPillow to people who log in and attend rallies to hear Lindell tell the ‘big lie’ Dominion stole the 2020 election, “Clare wrote

Lindell told Insider that MyPillow’s advertising strategy is separate from his personal policies He said MyPillow has advertising and sponsorship deals with CNN, MSNBC, Washington Post and New York Times – all media of which he is not a fan – as well as with around 5,000 podcasts and radio and TV stations

A representative for the Times told Insider it last ran MyPillow ads in 2015. Other media outlets named by Lindell did not immediately respond to requests for comment

Lindell dismissed the idea that he had a “preconceived plan” to make money by claiming that Dominion and Smartmatic, a rival election technology company also involved in conspiracy theories, rigged the election Presidential He said the boycott of retailer of brands like Kohl’s and Bed Bath & Beyond cost him tens of millions of dollars in revenue

“These combined stores had a turnover of 65 million dollars last year And now I will not have them again this year, not any year,” he says “They are done”

In the aftermath of the January 6 insurgency, in which a pro-Trump mob sought to block Congress from certifying election results, Lindell only doubled down on allegations of voter fraud

He met Trump in the Oval Office, taking notes with him suggesting the president should declare martial law. He continued to push theories in media appearances and funded a “docu-film” of two hours based on them called “Absolute Proof” He, like Trump before him, was finally banned from Twitter

He says he openly welcomes the Dominion lawsuit he is currently facing, saying they will offer him a way to prove his allegations of rigged elections

To bolster his claims that Lindell has linked electoral conspiracy theories to MyPillow sales, Dominion’s lawsuit includes a dozen pages of social media users saying they are buying MyPillow products to support election lies by Lindell

“Mike Lindell is a true patriot and American hero for standing up for the truth I’m buying more pillows using discount code NEWSMAX #ElectonFraudHappened #MikeLindell #MyPillowGuy #MyPillow,” one person wrote on Twitter. Mypillow is attacked by evil leftists Go to mypillowcom and spend a lot, ”another wrote

The Dominion lawsuit also claims Lindell used discount codes on his website related to right-wing conspiracy theories, including using “FightforTrump” as a discount code as Trump supporters literally fought against officers at the Capitol, and “Proof” after having broadcast his “docu-film”

But Lindell said the advertising partners created these ‘FightforTrump’ discount codes, for example, came from a podcaster MyPillow worked with – one of the hundreds of radio hosts MyPillow has deals with. sponsorship

He said controversies over advertising generally boosted sales for his business, but boycotts since January appeared to hurt pillow sales in the long run

“When I’m boycotted people tend to buy more pillows – at least in the short term,” Lindell told Insider “I always get a little boost for a few days when they attack the company But now this time it’s different “

Despite the damage done to his business, Lindell is ready to move forward with his demands, so that he can, he said, “save the country” from the pernicious influence of Communism. said he didn’t believe the people demanding retailers to boycott MyPillow were real, claiming they were robots

“I’m not a stupid person I have a huge business that I built from scratch I’m a former drug addict and I’m not going to back down from a big billion dollar company that’s trying to steal our country, “he said

“All I want is this election now I don’t care how much money it costs me,” he added

More recently, Lindell has returned to the limelight after releasing a self-made documentary titled “Absolute Proof,” which claims that in some states, voter interference has caused states to “switch” on former President Donald Trump to current President Joe Biden

A data table in the film, for example, indicates that nearly 200,000 Wisconsin votes were incorrectly marked as missing ballots and therefore should have been counted differently – even though several state and federal judges, including one appointed by Trump, approved the count of these votes

The “docu-film” also claims that several countries, including China, Iran and the United Kingdom, were complicit in electoral inconsistencies

It is unclear where the data displayed in “Absolute Proof” came from Lindell claims it came from “government spyware” and was converted by a “mega computer” into graphics and graphics Federal agencies have declared 2020 election “safest in history” and judges have dismissed dozens of lawsuits challenging election results, finding no evidence of irregularities

According to Lindell, “Absolute Proof” has been viewed over 110 million times, although he declined to provide evidence for these viewership figures This year’s Super Bowl had around 96 million viewers

Lindell told Insider he was not concerned about Dominion’s lawsuit against him, saying he had “bigger fish to fry” and “much bigger things” he was working on. He said he had a “massive team” of lawyers working on the case, and that he already had all the evidence needed to prove his case.

“This is going to be sent to the Supreme Court And when it does, it will be a nine-zero vote that our country has been attacked,” Lindell said “And then all the media is finally going to come and go, wow, ‘Mike, you know what? You were right from the start ‘”

Mike Lindell

News from the world – United States – MyPillow CEO Mike Lindell says he lost $ 65 million over allegations of electoral fraud and it proves that ‘he doesn’t push conspiracy theories for the money

Source: https://www.businessinsider.com/mypillow-ceo-mike-lindell-dominion-lawsuit-losing-money-2021-2