Like just about every aspect of our former non-digital lives, the global pandemic quickly accelerated the changes that were inevitable And if it wasn’t already evident, the increase of ~ 220 million Oslo-based Kolonial’s euros (NOK 22 billion) is another indicator of Europe’s already hot online grocery delivery industry

The round was co-led by Softbank and Prosus, Kinnevik now owning 21% of the company “Since our first investment in 2018, Karl and his team have consistently impressed us with their combined focus on growth and efficiency, achieving world-class productivity levels in their fulfillment operations We are pleased to welcome as shareholders the other leading global technology investors Softbank and Prosus, and we look forward to working with them ”, comments Georgi Ganev, CEO of Kinnevik

Beyond Norwegian borders, new funding is expected to go towards expansion plans, starting with Finland, and a new distribution center is expected to open in Helsinki later this year

Likewise, Kolonial is preparing its expansion into the German 220 million euro online grocery market and is using this time and money to rebrand Oda

As they say, time is money, and as with a lot of Scandinavian things, one of the keys to Oda’s success is efficiency. per hour of warehouse work), versus 169 UPH from the UK’s leading online grocer, all attributed to the Nordic philosophy of employee well-being and a commitment to sustainability

Oda

News from around the world – FI – Norwegian online grocer Kolonial pockets 220 million euros and becomes Oda – TechUE

Source: https://tech.eu/brief/norways-online-grocer-kolonial-bags-e220-million-rebrands-as-oda/