The request to hand over the French telecommunications company Free to the French Professional Football League (LFP) was rejected by the governing body

As reported in L’Équipe, the company’s chief executive, Thomas Reynaud, has asked for a price cut on the contract, which sees his company air ten games a week in addition to a video-on-demand program. in a magazine

Reynaud made his request in the middle of last week, but saw his case dismissed by the LFP on Friday The executive justified his decision by arguing that the value of Ligue 1 matches has fallen in recent months

Referring to the recent agreement between the LFP and Canal, Reynard asserted that since the latter now has “100%” of Ligue 1 matches, the company has 41 € 8 million contracts and associated offers do not generate the same audience interest levels

Like the actions of Canal President Maxime Saada in January, Reynard called for a new transfer of media rights to French football for the 2021/2022 and 2022/23 seasons

Unlike Canal, however, the operator has not taken legal action against the LFP and continues to honor its installments, which are due on April 5 and June 5.

Despite the acquisition of its important package of broadcasting rights from the LFP, Maxime Saada’s company continues to pursue its legal challenge

The cabinet first took its case to court earlier this month, saying the LFP had engaged in “ anti-competitive activity ” against Canal, and called for precautionary measures that would force French football authorities to reissue a call for rights

A commercial court judge set March 2 for the initial hearings, although this was contested by the broadcaster’s lawyers, who requested an additional week

The current predicament in French football began in December 2020, when the € 815million contract with Mediapro – which held the main broadcast rights to Ligue 1 and Ligue 2 – was canceled after that the Barcelona-based agency has not paid the down payments

Throughout the bidding process, as well as associated legal battles, the division was without a pay broadcaster, until the recent agreement with Canal

As a result, the sport is set to lose € 1.3 billion by the end of the current season, averaging around € 65 million per club, with leading teams Paris Saint-Germain and the ‘Olympique de Marseille are expected to lose around 300 million euros and 150 million euros respectively

The LFP recently called for an “emergency meeting” with the French government, as well as financial assistance to offset the monetary difficulties of the broadcasting crisis and the COVID-19 pandemic

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Source: https://insidersport.com/2021/02/22/lfp-rebuffs-free-rebate-as-canal-legal-challenge-continues/