Seven West Media has signed a letter of intent to deliver current content to Facebook, the media company said in a statement today

The deal is subject to the signing of a long-lasting deal between the two companies, which Seven West Media has said it expects to complete within the next 60 days

The company said it would provide more details “after the deal is executed” in the statement

The move comes after Facebook last week barred Australian users from sharing or posting news links in response to proposed news media trading code that would force tech companies to pay media for the content

Facebook announced today that it will undo its block on Australian news sites after the government agreed to make changes to the code

Treasurer Josh Frydenberg had earlier said he hoped media companies would ‘sit down at the table’ with Facebook and sign deals

Seven West Media President Kerry Stokes said in a statement shared today: “The establishment of this new partnership with Facebook is a significant milestone for our business and reflects the value of our content. original news in our bestselling metropolitan and regional distribution, digital and print properties “

He added: “Together, the two announcements are a strong recognition of the quality and credibility of our leading news and entertainment brands and will allow us to continue to develop our digital platform.”

Seven West Media Managing Director and CEO James Warburton said the two agreements were “a significant step forward for Australian media and a clear recognition by all parties of the value and the importance of original news content “

Facebook Australia and New Zealand chief executive Will Easton said the social media giant has “always been committed to supporting journalism”

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World News – UA – Seven West Media Announces Press Agreement with Facebook

Source: https://www.abc.net.au/news/2021-02-23/seven-west-media-news-agreement-facebook-media-bargaining-code/13185008