One of the more recognizable corporate brands has reacted to the backlash over parts of a race-themed employee training program Critics have complained that Coca-Cola ” forced “its employees to” be less white “, but the soft drink company rejects this speech
Karlyn Borysenko, who describes herself as a ‘former Democrat’ and ‘unrealized activist’, posted a tweet on Friday that went viral for calling attention to Coca’s ‘Confront Racism’ training program -Cola in question
“BREAKING,” Borysenko tweeted “Coca-Cola is forcing employees to take online training by telling them to try to be less white” The tweet was accompanied by screenshots from the training session, including a section titled “Understanding what it means to be white, questioning what it means to be racist” Another section listed a number of responses addressing what it means “To be less white” One of the responses was “to be less arrogant”
🚨🚨🚨 BREAKING: Coca-Cola is forcing employees to take online training, telling them to “try to be less white”
Later that day, Coca-Cola responded to what had by then become a growing online crowd coming for the company and accusing it of so-called reverse racism Coca-Cola quickly dismissed Borysenko’s premise that “an inside whistleblower” with exclusive access to the training video was secretly sharing screenshots
Describing the training as “publicly available” on LinkedIn, Coca-Cola reportedly said in a brief statement that it “is not part of our company’s program.”But he didn’t back down from training either
“Our Better Together global learning program is part of a learning plan to help create an inclusive workplace,” the statement continued. He said that diversity, equity and inclusion “were among the” variety of topics “covered by the learning plan
One aspect of the social media controversy that Borysenko conveniently glossed over is how Coca-Cola has a landmark history of having an anti-Black agenda that began around 100 years ago.
Coca-Cola, which at the time contained cocaine, ultimately phased out the narcotic ingredient because – as the New York Times reported – “Middle-class whites were concerned that soft drinks would contribute to what they saw as an explosion in cocaine use among Africans Americans “However, The Times wrote,” the Coca-Cola recipe wasn’t the only thing white supremacist influenced: in the 1920s and 1930s it carefully ignored the African American market Promotional material appeared in separate locations serving both races, but seldom in those directed only to African Americans. “
In 2012, sixteen black and Hispanic Coca-Cola employees filed a lawsuit claiming they were forced to work in conditions classified as racially discriminatory and hostile environments One of the workers claimed to have been derided in a derogatory manner and referred to as ‘diaper head and Aunt JaMamma’ in the workplace without any disciplinary action being taken against her verbal abuser.
Previously, a complaint filed in April 1999 by black employees accused Coca-Cola of building a corporate hierarchy in which black employees were grouped at the bottom of the pay scale, averaging $ 26,000 per year less than white workers were compensated In November 2000, in what was then the largest settlement on record in a racial discrimination case, Coca-Cola agreed to pay more than $ 192 million to resolve the federal lawsuit. Part of this regulation provided for the implementation of changes to the way the company manages, promotes and treats black employees
News from the world – United States – “Be less white”: Coca-Cola tackles negative reactions to employee training program “Confront racism ”